The traditional entrepreneurial archetype epitomized by the PayPal Mafia is being challenged by Human Ventures, a New York-based startup studio. Led by founding partner and CEO Heather Hartnett, a collective network akin to the legendary “mafia” is believed to be fostered by Human Ventures, but with a diverse and inclusive approach.
Operating as a hybrid between an incubator and a venture capital firm, Human Ventures emphasizes founders and their ideas. The studio provides comprehensive support, guiding founders from the early stages of ideation through to determining product-market fit and beyond. This hands-on approach extends to facilitating subsequent rounds of funding and connecting founders with early-stage investors in the studio’s network.

Heather Hartnett [Photo: courtesy of Human Ventures]
Human Ventures boasts a track record of success, having backed 22 founders whose companies collectively hold a value of $150 million. Notable successes include Reserve, a restaurant reservation platform acquired by Resy, and several companies currently raising series A funding rounds. Backed by prominent figures such as Beth Comstock and investors like Chris Sacca, Human Ventures has garnered recognition for its strategic investments and supportive ecosystem.

[Photo: courtesy of Human Ventures]
Human Ventures’ portfolio spans diverse sectors, reflecting its founder-centric approach. From Hugo, a startup revolutionizing school transportation, to Clark, a software platform empowering educators, the studio champions innovation across various industries. The studio’s community-oriented model fosters collaboration and resource sharing among founders, mitigating risks and enhancing collective success.
Ultimately, Human Ventures embodies a new paradigm in startup incubation, emphasizing community, diversity, and hands-on support. By redefining the role of the startup studio and championing a more inclusive approach to entrepreneurship, Human Ventures is shaping the future of innovation and fostering meaningful change in the startup ecosystem.