Erika Zaba, a renowned Mexican personality and member of the internationally acclaimed music group OV7, is a true embodiment of talent and versatility. While she has achieved great success in her singing career and excelled as a TV host, actress, and presenter, Erika’s abilities extend far beyond the realm of entertainment. Her natural aptitude for entrepreneurship has propelled her into the world of fashion, where she has made a name for herself as a visionary and influential female CEO.
Fuelled by her passion for fashion, Erika embarked on a new venture with her own clothing brand called “Hi Darling.” The name holds a special significance as it reflects the affectionate way she addresses her closest friends. Initially starting as an online venture during the pandemic, Hi Darling aimed to provide a carefully curated selection of the latest trends in casual and ready-to-wear fashion for her dedicated fan base. The brand’s immense popularity soon led to the establishment of a physical store in the vibrant city of Mexico City.
The overwhelming success of Hi Darling can be attributed to Erika’s profound understanding of the fashion industry and her unwavering dedication. As the CEO, she takes a hands-on approach in every aspect of the business. Erika personally selects vendors, curates the clothing collection, and ensures the brand’s overall excellence. Her meticulous attention to detail and commitment to quality have been pivotal in establishing Hi Darling as a fashion powerhouse.
As she continues to achieve her goals in the entertainment and business world, Erika serves as an inspiration to aspiring entrepreneurs and fashion enthusiasts alike. Her remarkable achievements exemplify the power of pursuing one’s passions and embracing the opportunities that arise, making her a true trailblazer in the industry.
With her family by her side, she finds strength and inspiration to pursue her passions and make a positive impact in the entertainment industry. Erika’s commitment to her craft and her deep-rooted love for her family serve as a guiding force in her life, shaping her journey as a talented artist and a devoted individual.